How to Structure a Presentation
In this video. we talk about the absolute best way to structure any presentation, whether it be a quarterly status meeting, product demo, and it's even useful when doing a sales pitch. TRANSCRIPT: Now that we’ve had a chance to talk about visuals and body language (add link to videos) we can now get into to the presentation itself. Where do you start? Regardless of different presentation goals, there’s one thing everyone loves: a story. I’m going to show you how you can structure your presentation like a story so that a) you keep your audience engaged b) you’re memorable c) they leave feeling as if they’ve learned something d) you’ve changed their perspective and they are now motivated to take action What is Whether you're doing a sales pitch or an annual investors meeting, the status quo is what you want to point out first and foremost. This is important because your audience is trusting you to fill them in on what is. What is the current state of affairs? Where do we stand? It’s your responsibility as a presenter to build the tension, and allow, as they say. the plot to thicken. What could be After you’ve established what is and why the meeting is happening, it’s time to show them a better way. This an opportunity to discuss alternatives, new ideas and options to solve what is. Look at what is and what could be for each point you are trying to make. This helps to keep their attention, just like a story. They will be lost in both despair and hope simultaneously. That’s a good thing. Let’s take a general quarterly marketing meeting presentation for example - it would sound something like this: What is: We missed our Q3 lead numbers by 12% What could be: This could impact our end of year bonuses if we don’t finish strong in Q4 What is: We have a new content strategy team that will be working to bring the leads What could be: They are top performers in the industry and have the potential to help us supersede our goals. What is: But, the team requires new tools in order to be effective at their job What could be: We’ll be implementing Hubspot for them This is called the persuasive story structure. It pulls you back and forth, keeps you on the edge, hoping that there are solutions to all of these problems. It’s what the best story tellers do and what the best speakers do. A really good example of this method is when Steve Jobs gave the convocation address at Stanford University or when JK Rowling spoke at Harvard. You should check it out! Make the ending effective by involving a call-to-action so that your team is inspired and ready to make things happen. If you’re looking for more tips, check out HBR’s Guide to Persuasive Presentations.